Facebook's attempt to vilify Apple looks like sour grapes

Analysis: Facebook says objections to Apple feature that affects apps are bid to defend small businesses – but do we believe it?

Never afraid of a challenge, Facebook appears to have embarked on a campaign to convince the world to hate Apple, love targeted advertising, and believe the social network when it says it is doing it all out of a desire to defend small businesses.

On Wednesday, the company launched a series of full-page newspaper adverts and a press conference where the company put forward small businesses who said they relied on app-tracking to find customers. It also announced it would be siding with the Fortnite developer Epic Games in the latter’s lawsuit over control of the iOS App Store.

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