'We see huge benefits': firms adopt four-day week in Covid crisis

Rishi Sunak could prevent steep rise in unemployment if he supports move, says thinktank

When Target Publishing cut staff pay after the first coronavirus lockdown last year, the magazine group knew it had to make a positive gesture to its employees. So it introduced a four-day week.

“I felt better in myself that I was able to give something back to match the sacrifice everyone had made,” says Target’s founder and owner, David Cann. Faced with sliding advertising sales and several cancelled projects, the publisher of 20 titles including Natural Lifestyle and Health Food Business had cut pay for its 30 staff by 20%.

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