In The Shop – Shop Spotlight: The TAG Heuer Monaco

  • In The Shop – Shop Spotlight: The TAG Heuer Monaco

    Posted by Gatherer  on May 27, 2023 at 10:22 AM

    How We Got Here

    This weekend, race fans from around the world will tune in to watch the annual Formula 1 Monaco Grand Prix. Formula 1 cars will reach speeds of over 200 mph as they race through the streets of this small principality, navigating tunnels and maneuvering through tight turns along the picturesque coast of the Alpes-Maritime. As part of the prestigious triple crown of motor racing, alongside the Indy 500 and the 24 Hours of Le Mans, Monaco has been hosting Grand Prix races since 1929 and joined the Formula 1 calendar in 1955. Renowned for its unique track layout with sharp corners and minimal room for error, the race takes place on narrow streets, adding to its distinctive charm.

    Monaco Calibre Heuer 02 CBL2113 Black Dial On Strap

    Niki Lauda with Ferrari, Ayrton Senna with McLaren, and Max Verstappen with Red Bull are all Formula 1 world champions who share two notable similarities: they emerged victorious in the Monaco Grand Prix and did so while sporting TAG Heuer timepieces. Heuer had a longstanding involvement in the world of racing even prior to sponsoring its first driver, providing timing equipment both within and outside race cars. Jack Heuer, a familiar figure in F1 pits, engaged in conversations with teams to ascertain their timing requirements and assisted them in achieving precision. This close collaboration led many drivers to don Heuer watches, and starting from the late 1960s, the brand began sponsoring drivers. Over time,

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