Starbucks is continuing to place less emphasis on its ‘third place' identity that made it a billion-dollar company

  • Starbucks is continuing to place less emphasis on its ‘third place' identity that made it a billion-dollar company

    Posted by on August 6, 2022 at 7:21 AM

    A Starbucks employee prepares takeaway orders. Starbucks stores were either temporarily closed or offered delivery or MOP payments only, Starbucks said recently.

    Over two-thirds of of Starbucks sales are now made through drive-thrus, mobile orders, or delivery. Starbucks initially built its brand around being a “third place” with premium coffee. An analyst says the change shows Starbucks' successful ability to adapt to changing trends.

    Starbucks is moving farther away from its roots in favor of convenience and efficiency. 

    Over two-thirds of orders now come from the mobile app, drive-thru, and delivery, the coffee giant said in an August earnings call. In other words, just 28% of

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