The Vtuber Industry: Corporatization, Labor, and Kawaii
The Vtuber Industry: Corporatization, Labor, and Kawaii
“I do play games, I promise I play games. Just not this type of game.” A tiny animated girl wearing a shark hood named Gawr Gura demurs on stream as she maneuvers a 3D shark through the ocean of the video game Maneater. “I wanted to play this game so I could wow everybody with my shark skills but all I’ve done is make a fool of myself.” Her voice sounds dejected, but even her model slumps downward, her eyes closed. For a vtuber (virtual YouTuber) who streams every week as a cheery shark-girl, the moment is oddly revealing of
Original URL:
https://www.vice.com/en_us/article/akdj3z/the-vtuber-industry-corporatization-labor-and-kawaii
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