Consumers make decisions based on how and why products are recommended online

  • Consumers make decisions based on how and why products are recommended online

    updated 1 week, 4 days ago 1 Member · 1 Post
  • Anonymous

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    May 4, 2021 at 3:20 AM
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    As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State researchers now suggest that it’s not just what is recommended, but how and why it’s recommended, that helps to shape consumers’ opinions.

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