Gallo Enters Beer Category Through Strategic Partnership With Montucky Cold Snacks

  • Gallo Enters Beer Category Through Strategic Partnership With Montucky Cold Snacks

    Posted by Gatherer  on May 15, 2024 at 12:36 PM

    On Wednesday, leading wine, spirits, and RTD supplier Gallo announced a “strategic investment” in Montucky Cold Snacks, marking the conglomerate’s first venture into the beer category.

    Founded in 2012 by Chad Zeitner and Jeremy Gregory, Montana-based Montucky Cold Snacks has garnered a massive following for its crisp, 4.1-percent ABV American-style lager. Marketed as a domestic premium lager, Montucky has experienced explosive growth in the past five years, with sales increasing from 130,000 cases to nearly one million in 2023. The beer brand hopes to achieve even more growth under the Gallo umbrella.

    “Montucky was created to be a refreshing, fun, irreverent, and most importantly, snackable alternative to premium domestic brands,” Gregory

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    Gatherer  replied 6 days, 7 hours ago 1 Member · 0 Replies
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