BeReal, the buzziest app of 2022, has been bought by a mobile game publisher

  • BeReal, the buzziest app of 2022, has been bought by a mobile game publisher

    Posted by Gatherer  on June 11, 2024 at 2:23 PM

    Game publisher Voodoo (known for free-to-play mobile titles stuffed with ads) has bought the social platform BeReal (known for a scorching hot 15 minutes of fame in 2022) for €500 million. Although BeReal has fallen off the radar since its much-hyped peak, Voodoo says the app has grown to 40 million active users.

    “BeReal achieved incredible user loyalty and growth, showing there is a universal need to share real, unfiltered experiences with close friends,” Voodoo CEO Alexandre Yazdi wrote in a press release. “We are very excited to bring our teams together and leverage Voodoo’s know-how and differentiated

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    Gatherer  replied 6 days, 15 hours ago 1 Member · 0 Replies
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