• The Continuity Report

  SXSW 2023: Blackberry, Problemista, The Long Game

  Posted by  Gatherer on March 18, 2023 at 2:21 PM

  At its peak, Blackberry claimed 45% of the handheld phone market. Today? It’s zero. How does a company go from such prominence to complete destruction? Co-writer/director Matt Johnson explores the meteoric rise and fall of the product in his excellent “Blackberry,” a film that captures how the speed of tech can lead to major mistakes. So many companies understand the value of being first and prioritize it over the essential aspect of being best. The story of Blackberry is one of chance encounters, random timing, and the kind of understandably bad decisions made when people are forced into corners. When people in the tech sector are presented with either losing

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