CW Sees Upfront Wrapping With Rebound in Demand for TV, Streaming Ads (EXCLUSIVE)

  • CW Sees Upfront Wrapping With Rebound in Demand for TV, Streaming Ads (EXCLUSIVE)

    updated 1 day, 19 hours ago 1 Member · 1 Post
  • Anonymous

    June 11, 2021 at 3:27 PM
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    A new lineup of Saturday programming and a surge of post-pandemic spending by Madison Avenue helped the CW boost its volume of advertising commitments in TV’s annual “upfront” market, a sign that advertisers continue to make the medium a central part of their plans even as they are showing new interest in chasing viewers to […]

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