T-Mobile won’t claim it has a more reliable 5G network following ad board decision

  • T-Mobile won’t claim it has a more reliable 5G network following ad board decision

    Posted by on December 21, 2020 at 4:21 PM

    Illustration by Alex Castro / The Verge

    T-Mobile has been asked to stop advertising its 5G network as more reliable than the competition by the National Advertising Review Board (NARB), which investigated T-Mobile’s claims made primarily in an ad featuring celebrity scientist Bill Nye after complaints from Verizon earlier this year.

    But the NARB also says T-Mobile shouldn’t have to mention the speed of its network when broadly discussing coverage superiority in future ads. T-Mobile has said it will comply with the recommendation. But it cast the recommendations as a partial win in a statement saying it “appreciates that the panel agreed that T-Mobile can continue to advertise its superior 5G coverage without qualification.”

    T-Mobile’s compliance is notable because telecom…

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    https://www.theverge.com/2020/12/21/22193839/tmobile-5g-reliability-claims-verizon-competition-nad

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