Apple hires former Canoo CEO as it ramps up electric car project

  • Apple hires former Canoo CEO as it ramps up electric car project

    updated 1 week, 1 day ago 1 Member · 1 Post
  • Anonymous

    June 10, 2021 at 5:23 PM
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    Illustration by Alex Castro / The Verge

    Ulrich Kranz, a former BMW executive and the recently departed CEO and co-founder of EV startup Canoo, has been hired by Apple, the company has confirmed to The Verge. Kranz will reportedly work on the Silicon Valley behemoth’s electric car under Doug Field, the former Tesla executive who runs the day-to-day operations of the project, which is codenamed “Project Titan.” News of Kranz joining Apple was first reported by Bloomberg.

    Kranz was one of the executives who helped launch BMW’s all-electric i3 hatchback and hybrid i8 sports car. Shortly after he left the German automaker at the end of 2016, he and fellow BMW executive Stefan Krause were tapped to help turn around struggling EV startup Faraday Future. The pair clashed with Faraday…

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